I work for a government agency and was recently reprimanded for suggesting the use of Prezi because it is not section 508 compliant. I understand that the that you “are currently not compliant” and it is “not on the immediate roadmap” for your business model. I think this is a misstep.
Most of my interactions with your software have been as a user and not a creator. I love using the framework to help explain complex regulations, by tailoring discussions in the moment and using your platform to provide visual aids. I’m at the point where being innovative, and a good steward of my program needs more functionality than your competitor can offer but I am forced to use them simply because you have not become section 508 compliant yet.
I understand that section 508 applies to government agencies and your core customer is not the government. However, government employees, like me, are being told to avoid using your product. How can government become a client when you don’t comply with the regulations we follow? While this may be a financial decision for your company, and you may perceive a limited gain from becoming compliant; I imagine that you would initially break even and then be in a position to profit moving forward. In the 1990’s Apple/IBM business strategies were different. Apples targeted schools, IBM targeted Business. The catch, once people left school’s the went to business, apple missed out on expansion opportunities by not supporting that transition. Similarly, you are missing out on opportunities by not being section 508 compliant. You provide a cool way to present information that people are excited about and in my case, quickly become disappointed when I can’t use your platform for the public sector. I don’t understand where the issue is with 508 compliance but it doesn’t seem like a resource heavy activity to develop a fix.
Prezi seems to target students and sales people. But I consider the people I interact with as my “customers” (not in the traditional sense) and the best way for me to interact with them is by using modern, interactive technologies to help educate/inform.
I think you should revisit this issue, and consider if it is really too costly to comply.